Taco Bell reveals new logo

by DOM CARTER

Popular American fast-food chain Taco Bell has revealed its new logo design this week, which replaces previous branding that has been in place since 1995. Developed by creative consultancy Lippincott and Taco Bell’s internal design group, TBD, the revamped logo simplifies existing imagery in an attempt to connect with young diners.

taco-bell-logo

Popular American fast-food chain Taco Bell has revealed its new logo design this week, which replaces previous branding that has been in place since 1995. Developed by creative consultancy Lippincott and Taco Bell’s internal design group, TBD, the revamped logo simplifies existing imagery in an attempt to connect with young diners.

Thanks to its stripped back design, the new logo allows for more customisation with colours, patterns and textures. These include variations brought to life with sparklers, toasted onto flatbreads, and other creative angles that will appear across Taco Bell’s digital channels first, before rolling out to their restaurants and packaging.